D2C and e-commerce

Scale D2C without burning your margin.

Growth-stage D2C brands need more than cheap clicks. We tie Meta, Google and your store to contribution margin, not just ROAS.

Where D2C growth stalls.

ROAS looks healthy. Profit doesn’t.

Platform numbers ignore returns, discounts and acquisition cost. We measure what is left after the real costs.

Creative fatigue kills scale.

Winning ads wear out. Without a testing system, every scale-up ends in a cost spike.

A leaky store wastes good traffic.

Slow pages, weak product pages and a clumsy checkout cancel out your ad budget.

How we start.

1

Unit-economics audit

We look at margins, average order value and repeat rate before we touch ads.

2

Fix tracking and the store

Clean attribution and a converting store come first.

3

Test and scale

Creative and audience tests find winners, and budget follows the math.

4

Retain and compound

Repeat purchase and search build margin over time.

Margins first

Before we touch an ad account, we look at your margins, average order value and repeat rate. If the math doesn’t work yet, we will tell you what to fix before you spend more.

Common questions.

Do you work with early-stage D2C brands?

We work best with brands that already have product-market fit and a baseline of revenue or ad spend, and now need a structured system to scale profitably.

Do you run marketplace ads?

Where marketplaces matter to your category, yes, alongside your own store.

Who owns the ad accounts?

You do. You own your ad accounts, analytics and data.

How do you measure success?

Contribution margin, customer acquisition cost, ROAS and repeat purchase, reported clearly.

Let’s look under the hood of your marketing.

No high-pressure sales pitch. Bring us your Google Ads, Meta account or website, and we’ll show you where budget is leaking and where your fastest growth is hiding.

Request a Growth Audit