Practical notes on performance marketing, search and growth
Plain-language guides from the MIMIC Digital team: what to track, what to test, and what to ignore. No fluff, and no results we cannot prove.
Latest guides.
Topics: Compliance, Paid media, Pricing and strategy, Search and AI, Tracking and analytics.
ROAS vs profit: what to track before you scale ad spend
A campaign can show a strong ROAS and still lose money. Here are the numbers to check before you raise your budget.
Read the guide · 3 min ›Paid mediaA creative testing framework for Meta ads
With audience targeting largely automated, creative is your main lever. Here is a simple system for testing it.
Read the guide · 3 min ›Search and AIWhat is Generative Engine Optimization (GEO), and how do you start?
More buyers ask AI tools who to trust. GEO is the practice of making your business easy to understand and recommend.
Read the guide · 3 min ›Tracking and analyticsGA4 and server-side tracking: a plain-language guide
If your tracking is wrong, every decision built on it is wrong too. Here is how GA4 and server-side tracking fit together.
Read the guide · 3 min ›Pricing and strategyHow much does performance marketing cost in India? An honest guide
Ad spend, agency fees and creative costs are three different things. Here is how to read a quote and what to ask.
Read the guide · 3 min ›ComplianceDPDP Act: a plain-language checklist for business websites
India’s data protection law is phasing in. Here is a practical checklist for the forms, tags and tools on your website.
Read the guide · 3 min ›Want these numbers for your own business?
Send us your Google Ads, Meta account or website and we will show you where budget is leaking.
Request a Growth AuditMIMIC Digital, Mumbai, India · hello@mimicdigitalindia.com · +91 85912 28352